Year End Deadlines

This might be the year that the turn from December to January doesn't matter as much as we think it should.

Resolutions may be balanced against year end deadlines - both are arbitrary, and both matter less than ever.

There is no incentive to buy or give except to meet the store's or nonprofit's expectations.

It's just not a motivation - not the motivation - we're accustomed to seeing for the great majority of buyers and givers.

It's just not.

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