Who Sees What

There are two kinds of marketing copy tracks at work today in the world of smaller businesses, entrepreneurs, and organizations.

One is a power-flow where every single thing - letter, email, post, photo, newsletter, sales brochure, video script, tweet, press release... everything - must be seen and approved by the C-suite.

The other is a professional-flow where every single thing produced for others' consumption goes through the marketing team and the C-suite sees it in due course.