What You Do

Do you do your strategy or do you do what you believe your strategy says you do?

No, it's not a semantic game - it's at the heart of a communications problem for mission-driven souls.

Is it "a model of..." or is it actually doing what the model says you should be doing?

If you're actually doing it - then say you're doing it instead of asserting you're doing a strategy or model or program or mission.

It's as simple as being direct and transparent because most of the world doesn't care about your strategy, model or mission - they care about what your strategy, model or mission says you actually do.