What Works

The difference between what we like and what works is important.

Important to know - important to guard against - important to champion.

Yes, we get to like and prefer our personal tastes. But, no, we don't get to confuse what we like with what works.

Yes, we should be careful confusing our personal tastes with what's appealing to our audience. But, no, we don't get to demean or dismiss what they like because it's what we dislike.

Want an example?

Try this - your favorite color.

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