What We Pay For

You get what you pay for. (But sometimes you don't - and that's what we're all hoping for.)

It’s simple to say, but it’s hard to follow the adage in practice - getting what we pay for.

We all want value - hate getting taken advantage of - believe getting a deal is part of success - and we become our own worst enemies.

Take marketing - especially brand marketing - we want a great ROI (or at least a measurable ROI).

That’s why we treat marketing as sales - it has to be transactional to be worth anything to us, and immediately benefit us by benefitting our bottom line.

So we rely on old-school metrics (that’s a fancy word for numbers advertisers make up to sell us print ads and benches and billboards).

Why? Because it's measurable.

The alternative is that uncomfortable area of generosity and empathy and giving people something worth their time, attention and money.

This is measurable too... just not in the same ways.

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