The adage is only a little more famous than: If it bleeds, it leads.
And people who talk like this believe marketing and copy and engagement and attention can be achieved by a machine, a monkey, or anyone with Adobe InDesign.
Emotion and trust can be gamed, not just manipulated.
And brand isn't worth investing in, so if the business or organization is struggling you'd better re-brand, change the color, font, and obviously the tag-line.
That must be the reason people don't know who you are.