Welcoming Winter

They say (whoever 'they' are - it doesn't matter because it's just another way of appealing to the authority of the crowd instead of risking being wrong ourselves), "there are no problems, only opportunities."

It's common in my circles - entrepreneurs, start-ups, struggling businesses and nonprofits in general - those who don't enjoy monopolies, those who lack ongoing funding, or those who are the best kept secret.

Well, enough of the introduction, here's the saying: “There’s no such thing as bad weather, only bad clothes.”

Cold is still cold, but you can't change that, but you can change your clothes.

And Winter's impending arrival marked by the end (read, death) of Daylight Saving Time today, is a fine opportunity to admit what can't be changed in life and our marketing - things beyond our control, things we can see coming, things we can actually use to our advantage rather than surrender (I hate that word) to inevitable circumstances or fate.

So here's a suggestion - a new marketing slogan - “There’s no such thing as bad weather, only bad clothes.”

Now you've captured our attention but without complaining (and nobody likes marketers who just complain).