That first word, 'unapologetic' - well, that's not made up, but no one is taking credit for it as far as I can tell... but I like it... I really like it.
It smacks of boldness, confidence, and the willingness to say 'This is on me... even if it goes wrong.'
I admire that... especially the last part about win or lose - this one's mine.
Owning consistency and creativity is easy, but owning obscurity and failure... that takes a lot of 'I care what you say but even if you don't I'm still going to say it' kind of, well, vulnerability.
Thus, unapologetic vulnerability.