The Perfect Gift

A scratch-off lottery ticket - advertised as the best gift ever.

Think of it marketers: Give the gift of life's dreams - every need, desire, passion and pain resolved hiding behind a glittery, waxy veil. All for just a dollar or two.

The dream of a better life, and possibly no downside at all.

If you don't play, you can't win.

And most won't win, but that's not what you're marketing is it?!

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