The Other Volume

Do you have enough volume to reach your audience?

Not in amount of content.

Not in 'decibels of virality' (I just coined that term - be sure to give me the credit when you use it).

Not even in frequency, ubiquity, or brand and messaging consistency.

Enough volume as in the other volume.

The kind only your audience knows... but they don't put it into words.

They tell you with their attention.

It isn't available at a conference, a in a new book (who reads books for new ideas anyway - they were written a year or two ago at best).

It's closest geographic location is somewhere in the neighborhood of empathy, gratitude, generosity (giving not taking - that's why marketing/sales can't locate it on their map), and unapologetic vulnerability.

Unapologetic (another favorite word of mine) vulnerability is worth exploring deeper... see you tomorrow for that.