The Curse of Jargon

Using short-hand, acronyms, or insider jargon is perfectly understandable.

It signals we are one of the cool kids, one of the in-the-know crowd, educated, qualified, experienced - and more than a few HR moves, promotions, and a lot of insider confidence is based on representing the back office jargon.

It makes us insiders, and people trust us.

This is also the curse of jargon.

Why?

Because what makes us understandable and safe to insiders often (usually?) isn't understandable to our audience, customers, or supporters.

This is why there is such a disconnect between people in-the-know and the copy and marketing they approve.

​