Strategies

Inside the organizational back rooms of mission-driven organizations you'll hear people talk in serious but detached ways about strategies, models, concepts, and programs.

This is shorthand for doing real things for real people in real places. It seems necessary for efficient communications to build this kind of buzzwordy approach to self-characterization.

To conceptualize without actually referencing anything or anyone real.

No personal names, only labels.

Categories. Target groups. Zip codes.

But not what it is that we're actually doing when we do what we say we are doing.

And this counts as communications for many - too many - good people doing good things today.

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