Solve their problems

You are not enough of a value-add. Your product - however creative or unique - is not enough. And an obvious ‘need’ is not the same thing as a solution to a problem.

We want solutions to our problems - not just a need met.

If a person’s hungry, and that seems an obvious need to us, meeting that need is not a solution to a problem if the person’s on a diet (and they do t want to eat).

If you say, But hunger is a basic human need! then you have to account for gluttony.

But giving others the power to solve their problem is market driven (rather than need driven).

The reason why no one’s built a better mouse trap, is because a better mouse trap fails to solve a problem.

And inside that problem are the emotional triggers that drive a person to respond - engage - react - buy - give - commit to be vulnerable in order to solve their problem.

So discovering the difference between our discerning a need and offering solutions that empower people to tackle their problems is our greatest challenge, our most common problem, and our most important opportunity.

Give them something that solves their problems.
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