Simple Isn't Easy

Do you advertise, newsletter, and press release your audience like you're giving them a pop quiz?

Do you feel yourself correcting them when they stray from your messaging guide, vocabulary and mission statement?

And what about that video voice over script? Or the tweets from someone down the marketing food chain?

That may be fine for struggling organizations and start-ups, but the best among them realize the mistake.

Our audience is not being tested - we are.