Selling Charity

"When someone donates money to a charity, they're buying something. They're hiring that charity to solve a problem for them." - Seth Godin

Stuff like this drives purists mad... marketing and transactional messaging, the offensive idea of buying/selling good deeds and the objectified poor and vulnerable somehow on the other end with nonprofits acting as brokers...

aaaagggghhhhh!

But that’s the way this nonprofit thing has always been - it’s only a game if the nonprofit is a scam (you know, the kind that never deliver on their promises or build endless loops of need and urgency without an end-game).

How about your organization?

What about the charities you give your hard-earned money to?

Are you selling? Buying? Or just complaining about Seth Godin?

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