Callahan's Blog

Sellers and Buyers

9/25/2020

 
The best sellers have the best buyers.

Maybe not the most, but the best... let that sink in for a moment.

There’s no secret or magic to sales success (and everything is sales - transactional - an exchange of value).

How do you know if your business is a success? Your service? Your nonprofit? Your mission?

You have buyers.

Your business model can be perfect but if you’re selling what no one’s buying it’s a bad business.

If your nonprofit has no supporters, your need or mission is something people don’t t want (or you’re horrible at your messaging... which could be the case).

If they’re not buying, you’re not selling right and you’d better change before it’s too late.



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