Scarcity

For the cost of a cup of coffee...

For less than a dollar a day...

We've all heard these sales pitches (some of us may have even used them). They're common because they work... sort of.

In a world of scarcity - a zero-sum 'you only have so much' - we're a minimalist add-on. 

We say 'Our product - service - cause - isn't worth much, so why hesitate? It's less than you spend on irrelevant, everyday things you've numbed yourself into acquiescence, so why not add us as another irrelevancy?!'

This shows some amazing self-awareness.

Are you comfortable with this kind of success?

​There's nothing wrong with it - but I wonder if this is what you signed-up for?

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