It's the new contrarian leadership and consultant theme - do away with mission statements.
This doesn't mean doing 'whatever' without a mission... just get over the idea that having a mission statement makes any difference.
Our obsession with our Why? - our virtue - our sacrifices - our hard work - and our mission statement (and our struggle to pursue it, guard it, celebrate it) becomes the easiest explanation for our failure to achieve it.
"If you had... One shot... Or one opportunity to seize everything you ever wanted - in the moment, would you capture it or just let it slip?" (Eminem, Lose Yourself)
We have one opportunity to connect - do we talk about our Why?
Do that, and we'll fail... fast.
Because we're deploying ego, not empathy.
The real goal of obsessing over our mission... our Why? is so we can be emotionally mature/secure enough to NOT talk about our mission... our Why? and instead learn to talk about others' mission... their Why? - their lives - their cares, concerns, problems and what makes them uneasy and what can transform their pain into safety, security and contentment.
Winning takes empathy, but all losing takes is ego.