Marketing check - is your latest update, newsletter, blog, post, video or announcement really just a press release in disguise?
Is it YOUR news - tied 1-to-1 with your hopes to increase sales? Is it about you instead of your audience or readers or customers or supporters?
Is it ‘news’ that will benefit them - even if it doesn’t benefit you?
Is it something they’d miss if they didn’t see it?
Does it add value to their lives?
If not, it’s just a press release.
And that’s something that makes YOU feel better.
And the next time you actually do have ‘news’ you’ll probably be heard like the boy who cried ‘Wolf!’ (and nobody will care).