More bad advice

Messaging 'advice' from a consultant - here’s how the conversation goes...

I love your passion - your mission and Why? (you really embraced that Simon Sinek TedTalk on discovering your Why?!)

Thanks... yeah, I’m really committed to changing the world and changing minds.

Great, yes, so about your writing, here’s a little trick we’ve found that can really improve your support (i.e. money for you non-euphemism people)... try turning more of your ‘I’ pronouns into ‘We’ - that way you still get to talk about your mission and Why? but your readers can see themselves in your story.

Wow, I LOVE that idea - I still get to talk about ME but make people think they’re part of my great story, solving my ‘support’ needs and changing the world.

Yes, it’s as simple as saying We a little more.

(And people wonder why they struggle with ‘support’)
​