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Every single person, customer, supporter or viewer you want to reach spends 11 hours interacting with digital media every single day.

They scroll through 300 feet of content.

And you think that getting your latest post, newsletter, update or pie chart just right will make all the difference.

It won't.

Because more is more today.

Yes, you can be a minimalist (I'll show you what that looks like tomorrow), but being a minimalist in the volume of your marketing and communications is not smart - it's passive-aggressive... and that's not pretty, and pretty petty.

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