Metrics that Matter

You have metrics - measurables - year-over-year comparisons supporting impact and progress - and we're sure they matter.

So, who came up with your metrics? (They're never just 'out there' or objective, but sometimes they're comparable within our industry and even expected - think New York Times Bestseller.)

Unless marketing was the driving force behind our metrics - our metrics are irrelevant to others.

Program-driven metrics are not important to people who don't do program.

Our job is to influence program so that others show-up.

Everybody works for marketing. Everybody... even those executing programs.

Don't agree? Then you don't need customers, stakeholders, volunteers, generous supporters - you're fully funded - congratulations!

If that's not you, and you want to know what metrics matter - you now know who to ask.