You have metrics - measurables - year-over-year comparisons supporting impact and progress - and we're sure they matter.
So, who came up with your metrics? (They're never just 'out there' or objective, but sometimes they're comparable within our industry and even expected - think New York Times Bestseller.)
Unless marketing was the driving force behind our metrics - our metrics are irrelevant to others.
Program-driven metrics are not important to people who don't do program.
Our job is to influence program so that others show-up.
Everybody works for marketing. Everybody... even those executing programs.
Don't agree? Then you don't need customers, stakeholders, volunteers, generous supporters - you're fully funded - congratulations!
If that's not you, and you want to know what metrics matter - you now know who to ask.