Measuring brand

What KPI do you use for creativity?

What about brand?

How about breaking things from the inside?

And what about building instead of remaking something others have always valued because it proves their value?

There is no room for creativity in marketing ROI (that’s ‘sales’ according to everyone else in the world).

There’s no praise for brand in budget meetings.

There’s no debate about numbers, but always about brand spend.

Sales we can measure, value we cannot.

This is marketing today... it’s not always pretty but it’s worth it.