Marketing's numbers

Investments are for bankers (or losers) when it comes to marketing and brand today...

And that’s what’s wrong with marketing and brand today.

Trying to see a 1-to-1 relationship between marketing, equity, spend and sales (ROI) is like asking what the ROI of love is.

Brand (without sales) is an investment in trust and reputation.

Not a 1-to-1 return on investment.

If you’re not doing THIS kind of brand-building, you’re NOT doing brand-building.

You’re doing sales.

And sales is a race to the bottom - more for less (and damn the trust).
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