Marketing won’t save you if you’re not a good organization.
It can cover a multitude of sins, but not all.
Marketing can’t save a narcissistic org that exists to tout its virtue.
And marketing a weak, how-less Why-focused mission will only accelerate your demise - that much faster because of better transparency.
Good marketing can be dangerous - bad marketing (sales and advertising done under the title ‘marketing’) can't help a bad organization hide.