Marketing is Your Mission

It should be obvious, but we miss it.

Making the greatest product, offering a revolutionary service, or serving the most desperate need are all a waste of time if no one wants it, uses it, or supports it.

I'll say it again - your mission is a waste of time unless it's funded.

If you start here, marketing becomes your mission. (And your classic 'mission' becomes operations, execution or practices - nothing much more.)

Marketing is your mission, or your mission will always struggle to survive.

It should be obvious...

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