Marketing can make things worse

Marketing won’t save you if you’re not a good organization.

It can cover a multitude of sins, but not all.

Marketing can’t save a narcissistic organization that exists to tout its virtue.

Marketing can only hide a leader’s insecurities for so long before the marketing lead is fired or acquiesces.

Marketing might conceal a scarcity view of the marketplace, money and the world, but only for so long.

Doing more marketing can lead to unfollows, unsubscribes, and even complaints - people who don't like you now let you know instead of just ignoring your infrequent and unremarkable marketing.

And marketing a weak, how-less Why-focused mission or business will only accelerate your demise - that much faster because of better transparency.

Good marketing can be dangerous - bad marketing (sales and advertising done under the title ‘marketing’) can help a bad organization hide.
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