Marketing and mission

A mission without a marketing story is not a mission - it’s a selfish wish.

Dreams, hopes, needs, unique twists and takes and niche missions without a reason for others to care will only last as long as personality or popularity will allow.

Or, until the money runs out.

Building a mission-driven organization today is more demanding than ever.

People are less trusting of those who can’t really solve real problems.

Attention is harder and harder to attract and the default is to compete in a world of scarcity (at a time when there’s more money than ever - that’s the ‘tell’ we don’t know what we’re doing).

So it’s time to start doing mission-driven building better.

And that means marketing is the mission.
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