Whatever you are - your first mission is messaging, marketing, and media - then whatever you are.
It doesn’t matter if you sell cupcakes, legal services, online courses, the next great American novel, or you're a cause - the cause - that will change the world.
First - before engineering, operations, and execution - you are a messaging, marketing, and media organization. Then, and only then, do you get to be whatever it is you want to be.
This - THIS - is the difference between success and failure. This (or the lack thereof) will create either connections or frustrations.