Laziness is universal

You're old, and all this digital media is something you didn't grow up with... and, you know, young people are native-users, so it comes so easily to them....

Just like learning to drive a car, right? Or writing books... or selling a house... or trading options... or...

Wait, what?

Have you ever heard of Google?

Great, then you have everything you need to learn how to run a digital media campaign, direct an integrated marketing plan, post on TikTok or Instagram or record and upload a podcast or start your YouTube channel.

Most 20 year olds do NOT have anything more than a different learning curve than you (and most have never run a Facebook ad, learned to monetize a digital channel, or know what to even say - content, content is what they don't have that you have so much of).

Google it... and stop blaming your age (or their age) if you don't... it means you are lazy, not that you were born 40 years too early.

Laziness knows no age - it's universal.