Winners sound so holier-than-thou when they dismiss competitors and insecurity and scarcity.
Winners sound that way because that’s what makes them winners.
Jeff Bezos tells the story about Barnes & Noble’s response to Amazon’s initial success - using their billions to come after Amazon’s millions.
He called an all-hands-on-deck meeting (pretty easy because Amazon was just over 100 employees at the time), and said, "Don’t be afraid of Barnes& Nobles because they're never going to send us any money - be afraid of our customers."
If your boss has never said this to you when a competitor comes on the radar, you need a new boss.
And Jeff Bezos is always hiring.