It's not what you do, but what you offer that matters.
If you offer generosity, your community will be generous with you.
If you offer good feelings, you will receive the same in return.
If you offer a better story, people will want to become part of that story.
But if you talk about what you do, they'll know you care about you... not them.
...and tell, and you'll always have upside, always attract interest, and always be relevant.