It's easy to stand out

Who (your audience) matters more than what (how awesome your product or service might be). Find out who they are and find a product or service that will be their answer.

How you do that (be what they want) matters more than why you do whatever it is you do.

And when (in their timing - life cycle) and where (proximity and belonging - organic closeness) matters more than everything else we can imagine.

In our age of narcissistic - personal and organizational - defensiveness and scarcity, it’s easier than ever to stand out.

Just care more about building your audience and earning their trust than about what matters to your ego (and you’ll find yourself happy because you’re winning - crazy, right?!?)...