Helping Help

In a word - Help - this is marketing communications. Does this help you? - is the only question that matters.

The reason for everything in marketing (and life) is the value exchange of time or money or vulnerability or risk with this question at stake: Does this help you become the person you want to be?

Yep - that’s it.

Well, yes and no - there’s a little bit more: Does this help you become the person you want to be - or who you think you are?? With this small addition - that’s all there is to the value exchange we call life - time, risk, appetite, ego, love, and money.

If you're ready to succeed, ask the simple question: Does this help you? and listen for the answer.

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