Hacking Culture

There is 'brand' and there is 'culture' - and then there is hacking culture (and that is a gift).

Riding best practices, meeting expectations, borrowing (or stealing) themes is what most of us do and most of us pay for.

But hacking culture creates the wave others will want to ride, creating new expectations others will aspire to reach, and doing what others never thought to do is what most of us only dream about.

Hacking culture breaks things - ordinary things the rest of the world sees and assumes can't (or shouldn't) be broken. It's sacrilegious or just too dangerous for your brand.

It doesn't create out of nothing - it exploits what's always been there and makes it new, attractive, engaging - the solution to a problem we may not have even known we had.

That's hacking culture.

Have you ever seen it done? (I know you've felt it.)
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