It's called creating scarcity...
Creating a problem - the right kind of problem - is the strongest part of your pitch, ask, appeal or plea.
Framing a problem with your solution creates scarcity that makes me want to scratch the itch you're captured and narrated.
This is so much more than just telling people what’s wrong, or wrong with them - their world - their families or faith.
Naming a need or sin or problem to be solved but offering no solution is a losers game. (So why do we insist on playing a game we know we’ll lose?)
Scarcity is about perspective - solutions are about leveraging stories with pathos.
Creating scarcity is controlling the message.
Creating scarcity is empathy for your audience.
Creating scarcity is branding uniqueness (instead of selling a commodity).
Create scarcity and they’ll be lining-up to be part of your what you do.