Every good mission statement - heck, every good passion or vision - needs a good enemy.
Not just someone or something you dislike, but someone or something you distrust.
Someone or something that takes advantage of vulnerability to exploit others.
Someone or something that eliminates agency and options, exerting an either/or kind of power that takes all prisoners and offers only an illusion of freedom.
But it's not someone or something just to blame.
It's someone or something to change.
Every worthy mission has good enemies - enemies who are stubborn.
Not too big or generic or universal or living at 30,000 feet.
Not too close or micro that ends up turning molehills into mountains.
And not too many that the mission turns into herding cats.
Good enemies are looking for a fight, and empathetic people feed off this because they love a good fight.
Does your mission have a good enemy?
You need one!