Goals Are for Losers

A couple of days ago I wrote about a new trend in personal development circles - to poo-poo goals and celebrate strategies.

And if you're like so many, you probably looked it up - or at least put it on your to-do list to find out more.

It's a good - even cute - angle on an old topic.

But why are goals bad?

Because everything we do to get to a goal is short of success.

There is little concern for the process (i.e. the strategies) to get to a goal unless it serves the utilitarian end of the almighty god of personal development and business success: the GOAL.

So it's fail, fail, fail until we taste success.

Everything is short of success.

​And that's why some say goals are for losers.