Giving Motives

There are four significant, recurring motives for charitable giving - frustration, anxiety, vulnerability and loneliness.

(Yes, there are more... and some may even be positive like aspiring to virtue or idealizing a better self... a better life - but even those positives spring from a perceived lack or dissatisfaction.)

These are the triggers to giving - not virtue or wealth or even goodness.

Frustration - Anxiety - Vulnerability - Loneliness.

When we give it’s to deliver ourselves from these. Solve these problems. Change our lives.

Does your ask or appeal acknowledge these triggers?

It should.