Marketing that works is marketing that gives - creates - builds answers to fear, frustration, anger or loneliness, and only in giving receives any attention.
The alternative is sales (or at least the average sales pitch).
Adding value means giving something that would be missed if it went away.
Is there anything you add that would be missed? (Ask and you'll find out.)
If our business or nonprofit is an addition to the lives, time demands and feelings of community and belonging - we're a value-add.
“It’s more blessed to give than to receive” is more than a religious platitude - it's our best hope for our marketing.