Going from nothing to something takes considerably more energy than maintaining your momentum.
Going from no audience to YOUR audience takes even MORE energy.
But going from everybody to anybody will only make our energy loss greater.
If we write, create, post, opine for everybody hoping to find somebody, we wont.
If we do the same for anybody we will only grow to resent our anonymous, stubbornly ignorant audience.
But it's not their fault, is it?!