We see what we believe - and not rationally.
We respond emotionally and with instincts, then the insecure look for reasons to justify their feelings.
Why? Because most are anxious or defensive about appearing irrational... not looking ‘official’ or smart or acting like peers.
Asking marketing to lead or feature your ‘intellectual case’ is just your way of ignoring the obvious.
And keeping emotion from your rationale for anything important is just plain proud...