Do better, not just more

Doing more with less is a recipe for failure - but every single numbers-driven, efficiency, burn-out to be successful, hustle freak lives (and dies) by the motto.

It’s a race to the bottom and there are no winners.

Lower prices, everything on sale, more for less, and better ROI is the only way we’ve learned to succeed.

And this kind of succeeding is our greatest failure.

Everyone - anyone - can do more with less. But you want to get more for creating what people want and need - that’s your brand (what people are willing to pay more for).

This is why you don’t have a brand. This is why people ignore you. This is why you’ll go broke doing more for less.

This is the metric for failure.
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