Diagnosing Jargon

The typical and commonplace advice to alert copywriters and insiders to their use of jargon is to ask an outsider - a non-specialist and definitely not a consultant paid by the organization to review copy for readability and comprehension.

But then what?

This is just another kind of alert - that we use jargon - but it doesn't provide a cure.

Customers and outsiders just don't have the capacity to rewrite sales, advertising and marketing copy. An audience doesn't really know they're the audience after all.

So, is there a cure? 

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