Crazy Can Be Crazy

Ever have a crazy idea? (Probably not... if crazy really means crazy.)

​Crazy is rare, and most of us will never be crazy.

A new twist isn't crazy. A word change isn't crazy. Dropping a newsletter on the 10th instead of the 15th isn't crazy.

Wasting time and money on a new logo, tagline or branding scheme is stupid, not crazy (but we do it all the time).

Making the compliance team nervous may be crazy - but not for those who really matter.

​And who is that?