Ever have a crazy idea? (Probably not... if crazy really means crazy.)
Crazy is rare, and most of us will never be crazy. A new twist isn't crazy. A word change isn't crazy. Dropping a newsletter on the 10th instead of the 15th isn't crazy. Wasting time and money on a new logo, tagline or branding scheme is stupid, not crazy (but we do it all the time). Making the compliance team nervous may be crazy - but not for those who really matter. And who is that? Comments are closed.
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August 2023
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