So you just can't bring yourself to copying your competitor's trending, viral content. (But you're still jealous over every like and share they enjoy.)
Instead of just copying it, how about you cover it instead? Talk about it, explain it, enrich it, but for goodness sake don't just trash it.
No one likes a sour critic... it's too easy, too cheap, and too immature.
But covering (and complimenting) takes work, investment, and maturity.
So try covering a topic instead of copying it.