Copy and paste

Wonder why your marketing or fundraising is floundering?

Puzzled why no one notices you or why you can’t stand out in a sea of look-alikes?

Hiring credentialed professionals who ask: How much is your budget? and What were your numbers last time around?

You beat those numbers by a few percentage points and miraculously spend ALL your budget to do so.

Copy and Paste is marketing today (and creativity is too dangerous - too ‘out there’).

We’d rather under-perform and have our Board tell us, Good try - you did what everyone else is doing (but that’s what everyone is struggling with today).

We'll under-perform to keep our jobs.

That’s the copy-and-paste world we live in.

All the while we ignore those who can create, those who dare to sing a different tune - they’re too unconventional... too dangerous to our under-performing future.

And they’ll just keep creating.

And we'll just keep under-performing - safely - tolerated - mediocre - and employed.

Congratulations (but the market knows better - wants better - and when the market experiences better, you’ll be the one to move on).