Wonder why your marketing or fundraising is floundering?
Puzzled why no one notices you or why you can’t stand out in a sea of look-alikes? Hiring credentialed professionals who ask: How much is your budget? and What were your numbers last time around? You beat those numbers by a few percentage points and miraculously spend ALL your budget to do so. Copy and Paste is marketing today (and creativity is too dangerous - too ‘out there’). We’d rather under-perform and have our Board tell us, Good try - you did what everyone else is doing (but that’s what everyone is struggling with today). We'll under-perform to keep our jobs. That’s the copy-and-paste world we live in. All the while we ignore those who can create, those who dare to sing a different tune - they’re too unconventional... too dangerous to our under-performing future. And they’ll just keep creating. And we'll just keep under-performing - safely - tolerated - mediocre - and employed. Congratulations (but the market knows better - wants better - and when the market experiences better, you’ll be the one to move on). Comments are closed.
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August 2023
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