"I saw your _______ and noticed some serious problems and errors."
That's the opening line of a recent cold-call email from a vendor selling their services.
No further explanation.
No offering of 'for example...' - nothing but the fear-inducing "serious problems and errors"!
So, I just had to ask - "Does this really work for you? Does this fear-pitch get responses??"
It became apparent this was just a pitch. They had no specifics about my ______, just a generic deck of 'common' serious problems and errors.
And I was disappointed.
The alternative? Give me something - for free. Show me you actually took the time to engage with my ______. Otherwise, your sales is just too-salesy.
Cold calling is tough - I get that.
So when I asked if this pitch worked they said, "Well, it got you to reply didn't it?!"