"I saw your _______ and noticed some serious problems and errors."
That's the opening line of a recent cold-call email from a vendor selling their services. No further explanation. No offering of 'for example...' - nothing but the fear-inducing "serious problems and errors"! So, I just had to ask - "Does this really work for you? Does this fear-pitch get responses??" It became apparent this was just a pitch. They had no specifics about my ______, just a generic deck of 'common' serious problems and errors. And I was disappointed. The alternative? Give me something - for free. Show me you actually took the time to engage with my ______. Otherwise, your sales is just too-salesy. Cold calling is tough - I get that. So when I asked if this pitch worked they said, "Well, it got you to reply didn't it?!" Enough said... Comments are closed.
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August 2023
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