We just can't read minds - no marketer can, no CEO can, no salesperson or advertiser can.
We can't read minds.
So why do we assume our 'ask' is obvious?
Why are we so sure our value proposition is crystal clear and in no need of demonstration?
But what’s obvious to us is NOT obvious to everyone... especially our target audience, our best customers, or our most eager beneficiaries.
So we ask. Say it, demand it: CALL TO ACTION.
The call-to-action answers the questions we're afraid to ask: But what if they don't? What if I fail?? What if...???
Buy NOW works!
So, buy now!