Is this blue enough?
I guess so, but let’s schedule another meeting to review our options.
Oh, and let’s get more feedback.
What’s that? The CEO's mother’s favorite color blue was a darker shade of blue?!
Okay, but here’s the BIG question: Is it ‘us’? (And everyone nods thoughtfully.)
Does it ‘fit’ our brand and convey strength? (Hmmm, strength... yes, we want to convey strength....)
And if you’re sitting through these meetings, either you’re a consultant paid by the hour or you’re a prisoner on staff in yet another message-less organization searching for anything but emotionally vulnerable relationships.
I dare you to tell the truth - it doesn’t matter.
Not the bluer-blue argument or the tagline or the key word or your mission statement or even your Why? (and if you’ve got one - why does your Why? make you obsess about the color blue! - doesn’t seem like much of a Why? does it?!?)